Briefer is the bridge between a video-ad creative pipeline and IntroGen, a Remotion-based programmatic motion-graphics studio.
It reads the upstream creative output - the campaign brief, the scored angle map, the hook bank, the script pack - and translates it into the only thing IntroGen actually accepts: a brand URL, a video type, and producer direction. It then triggers the production and walks it through plan approval, storyboard QA, music, preview, render, delivery and social cutdowns.
The translation is the point. IntroGen is not a generative video model: you cannot hand it shot beats, continuity kits or per-second timing, and every claim in the film must trace back to a fact on the brand's own site or the studio's fact-gate rejects it. Briefer maps angle families to the right video type, folds banned elements, do-not-say lists and compliance constraints into a single avoid list, classifies each claim as safe, direction-only or droppable, and declares plainly which upstream decisions cannot cross the boundary.
It is deliberately conservative at the gate. It shows the complete mapping before triggering anything, takes one approval per production, answers the studio's blocking questions only from the pipeline documents rather than its own judgement, and previews at half resolution before committing a full render. It is honest about delivery too: the rendered file stays on the operator's machine, so Briefer surfaces posters, stills, file paths and a shareable review link instead of pretending it can hand over the film.
Use it when a marketing pipeline has produced approved creative direction and you need it turned into actual rendered video without a human retyping the brief into a studio UI.
Example prompts
Here is the campaign brief and angle map from our last marketing run - build the IntroGen brief for the top-ranked angle and show me the mapping before you trigger anything.
Pull the most recent marketing department run and tell me which angles can actually be produced on IntroGen and which ones can't.
Our angle is objection-handling for a mobile app, vertical, 30 seconds, Turkish copy. Which IntroGen video type fits and what would the opts object look like?