SEO Brief & Content Writer

Two halves of one pipeline. It finds the queries your competitors rank for and you do not, works out which of those gaps are actually worth writing for, and turns the chosen one into a brief: the search intent behind it, what the pages currently ranking already cover, and the angle that would justify another article existing. Then it writes the draft in your own voice, from your own style guide, and files it in the CMS unpublished. The judgement it is built around is which gaps to ignore. Most keyword gaps are gaps because the query is irrelevant to what you sell, or because the intent is transactional and you have nothing to transact, or because the pages ranking are ten years of accumulated authority you will not displace with one post. Saying so is more useful than a list of two hundred keywords sorted by volume. The voice comes from your guide, not from a generic content register. Where the guide does not cover something, it says so rather than inventing a rule and quietly setting a precedent. Drafts are created unpublished. It never publishes anything.