Marketing Production Planner

Audit what blocks production before anything is costed — missing reference assets, real-capture needs, talent and location, legal sign-off, and assets already owned.

Split the work into the four tracks that differ in cost, owner and lead time — reference assets, generation, real capture, assembly — and order each one.

Produce the pre-approval estimate with its arithmetic shown, asking once for the unit prices rather than inventing them, and budgeting retakes as their own line.

Write the brief and shot list for real capture — what must be genuine, what must be in frame, and the privacy pass on anything that will be shown to strangers.

Plan the release order with an approval gate on every unit, so a failure costs one unit rather than the batch, and name what stops the run.

Assemble the production plan — blockers, tracks, estimate, briefs, gates — refusing to produce a costed plan when no script pack or no prices were supplied.