Marketing Hook Writer

Pull the exact customer phrases that will be the raw material for every hook, kept word for word with their sources, and judge whether they survive the campaign's creative language.

Write the hooks for one angle as three separable parts — spoken, on-screen, and what is happening — covering distinct archetypes rather than rephrasing one idea.

Write the body skeletons, proof modules and calls to action for an angle as separable units, each proof module naming the asset it needs and whether it exists.

Check written hooks against the claims boundary, the banned list and the angle's do-not-say, flagging each line that cannot ship and why.

Lay out how the modules combine into testable variants, so each cell differs from its neighbour by exactly one variable and the result can be attributed.

Assemble the creative bank for the script stage — hooks, bodies, proofs, CTAs, the matrix and the rejected lines — refusing to produce one when no modules were written.